What all great brands (should) have in common:
(Or things you should start paying attention when you invest in your statement pieces)
Great fabric: the quietest foundation of quality. Designs can be copied, fit can be cheated — but fabric cannot be faked, replicated, or mass-produced. I see polyurethane leather jackets priced at $800 — and honestly, it’s on you if you pay that much for plastic. I see coats made with 60% synthetic fabrics, costing double the price of a wool-and-cashmere coat on The Outnet. I promise you: you can feel the difference, even if you can’t explain it.That’s where true style begins.
2. Great construction.Even the finest fabric is nothing without hands that know how to shape it.When purchasing statement pieces, take the time to truly look at what you’re buying —every seam, every shoulder line, every invisible stitch.Craft is usually unseen, but it’s what holds everything together.You’ll notice it in the extra fabric that folds perfectly when you belt your coat. You’ll feel it in the fluidity of your knit —the quiet evidence of care. You’ll see it in the precision of a perfectly aligned plaid, the way a pocket sits effortlessly on a jacket, or the weight and drape of a skirt that moves exactly where it should.
3. A clear point of view. A clothing brand is about clothes — but it’s made by people, for people. A collection exists to serve a purpose: to fulfill a functional wardrobe. Behind it, a team defines not only a style, but the values they want to be known for — the invisible signature. Yet today, through the most beautiful tool meant to connect us — social media — we often purchase simply because we saw a piece on a certain person.Rarely do we take the time to discover where a brand comes from, what it stands for, or what its sustainability practices are. Style also means taking the time to know your pieces — rather than copying what’s presented to us under flattering lighting, clever creativity, and too many filters on the internet.
